Film, series and commercials, made with AI.
For brands and agencies: process, pricing, formats and rules. Short, clear, with examples.
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What is a brand film? How it differs from an ad, its structure and cost
What is a brand film, and how does it differ from a commercial, corporate video or branded content? How a good one is built, where it's used, and cost.
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How to write a commercial script: format, structure and an example
How to write a commercial script: the two-column format, a 30-second structure, an original example script, voice-over rules, common mistakes and a checklist.
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What is a PSA? How a public service announcement differs from an ad
What is a PSA, and how does it differ from a commercial? Topics and formats, the rules of a good public service announcement, broadcast rules and AI production.
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What is post-production? Edit, colour, sound and delivery, step by step
What is post-production and what are its stages? Editing, colour grading, sound design, music, effects and delivery formats, and where it fits in AI production.
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What is UGC? User-generated content, UGC ads and where AI fits
What is UGC? Types of user-generated content, how UGC ads and influencer posts differ, permission and disclosure rules, and where an AI-made film fits.
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What is a storyboard? Shot by shot for commercials, with a template
What is a storyboard, what goes in each frame, and how does it differ from a script, shot list and animatic? Shot types, a template and how to make one.
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AI commercial examples: six sample films and a lesson from each
AI commercial examples: Cinela's six sample films for automotive, fashion, hotels, real estate and food, the idea behind each and what each one shows.
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Fashion campaign video: build a world, show the product truthfully
What should a fashion campaign video sell, and which formats suit a collection launch? AI production, product accuracy, model permission and a checklist.
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Holiday commercial: when to start and what to say
When should you start a holiday commercial? A timeline counted back from launch, a holiday idea without clichés, seasonal cuts and how AI shortens production.
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Car commercial: what it sells, what must be exact, and where AI fits
What should a car commercial sell, and what must match reality? Formats for brands, dealers and used-car lots, Turkish fuel and CO2 rules, and a checklist.
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Restaurant promo video: formats, season and the honesty rule
What should a restaurant promo video show? Formats for Reels, website and Maps, a seasonal calendar, the real-dish-and-price rule, and where AI fits.
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How to write a creative brief: the fields, a template and common mistakes
How to write a creative brief: what a brief is, the nine fields it needs, a fill-in template, the most common mistakes, and how briefing works at Cinela.
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How long should a commercial be? A guide to 6, 15, 30 and 60 seconds
How long should a commercial be? What 6, 15, 30 and 60 seconds carry, YouTube, Instagram and LinkedIn length rules, and how to plan cut-downs from one master.
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Corporate video: one story in three minutes, not a tour of departments
What is a corporate video for, and why three minutes and one story? Structure, where real footage is a must, where AI helps, and a checklist for the brief.
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How to make a product video: a step-by-step guide
How to make a product video: seven steps from goal to call to action, a pre-publish checklist, and when real product footage is a must.
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What is branded content? How it differs from advertising, formats and disclosure
What is branded content, and how does it differ from ads, native ads and influencer posts? Formats, what makes it work, and how to disclose a paid partnership.
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Real estate promo video: selling a life, not square metres
How to build a real estate promo video: showing a life before the building is finished, formats for sales offices, web and Reels, and the honesty rule.
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Hotel promo video: what to show, where it runs and when to make it
What should a hotel promo video show, which format fits each channel, and when should it be ready? AI production, when real footage is a must, and a checklist.
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What is a vertical drama? How micro-dramas work and why brands care
What is a vertical drama, how is an episode built, and why are brands paying attention? Hooks, short episodes, cliffhangers, AI production and a checklist.
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Reels ad video: a practical guide for brands
How do you make a Reels ad video? The first seconds, 9:16 composition, safe zones, captions, length, series thinking and testing variations: a practical guide.
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How to tell if a video is AI-generated: signs, labels and limits
How to tell if a video is AI-generated: visual signs to check, YouTube, Meta and TikTok labels, C2PA Content Credentials, and why brands should label.
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How much does a commercial cost in 2026? Traditional shoot vs AI
What does a commercial cost in 2026? What drives the budget, published production prices in Turkey, and how AI production changes the cost.
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AI commercial production: process, timeline and cost
How is a commercial made with AI, how long does it take and what does it cost? The steps from brief to delivery, a comparison with a traditional shoot, and a checklist.
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What is a branded series? A guide to vertical series for brands
What is a branded series, how is it different from a commercial, and how does the product fit into the story? Episode format, season plan, timing, price and metrics.
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